On 26th November, the book “Elements of Modern Marketing” by Kotler Impact will be presented at the H-FARM Campus in Treviso.

The presentation is part of the event entitled “Educating the new generations to create a virtuous future through marketing”, aiming to discuss the new issues specifically characterising the world of corporate marketing. It is a training and discussion opportunity for the students at H-Farm.

The book “Elements of Modern Marketing” contains the case study devoted to the success of the Iris Ceramica Group’s Active Surfaces® ceramic surfaces. The article illustrates the activities that have made the Group’s eco-active materials a concrete example of innovation and commitment to a sustainable future.