ACTIVE SURFACES® ARE AMONG THE SUCCESSFUL CASE-STUDIES DESCRIBED IN THE BOOK “ELEMENTS OF MODERN MARKETING”
The book “Elements of Modern Marketing” by Kotler Impact will be presented on 26th November.
On 26th November, the book “Elements of Modern Marketing” by Kotler Impact will be presented at the H-FARM Campus in Treviso.
The presentation is part of the event entitled “Educating the new generations to create a virtuous future through marketing”, aiming to discuss the new issues specifically characterising the world of corporate marketing. It is a training and discussion opportunity for the students at H-Farm.
The book “Elements of Modern Marketing” contains the case study devoted to the success of the Iris Ceramica Group’s Active Surfaces® ceramic surfaces. The article illustrates the activities that have made the Group’s eco-active materials a concrete example of innovation and commitment to a sustainable future.