From April 16th to 18th, Active Surfaces® featured alongside Fiandre in Almaty at the Fiandre Days, an initiative supported by the Italian Embassy in Astana and the Italian Cultural Institute in Almaty, spotlighting the intersection of innovation, culture, and sustainability. For three days, Kazakhstan’s academic, professional, and creative communities were engaged in a reflective journey on current themes concerning environmental well-being and design responsibility.
On April 16th, at KazGASA University, Claudia Letizia Bianchi, Professor of Industrial Chemistry at the University of Milan, met with students and faculty to discuss “Pollution and Light: The Revolution That Can Save the Planet,” explaining how Active Surfaces® technology can transform ceramic surfaces into active tools against pollution through the power of light.
The following day, April 17th, the discussion moved to the Italian Cultural Institute in Almaty, where the theme “Greenwashing vs. Sustainability: Separating Fact from Fiction” was explored. This session, aimed at professionals and experts, focused on distinguishing genuine sustainable practices from misleading communication strategies.
The event concluded on April 18th with the Fiandre Party, an evening celebrating “Made in Italy” design, once again hosted at the Italian Cultural Institute. This gathering, dedicated to a selected group of guests, honored Italian style, taste, and hospitality.
Through the Fiandre Days, the Fiandre brand reaffirmed its commitment to actively promoting a design culture centered on research for well-being and sustainability. Active Surfaces® technology stands as a concrete example: eco-active surfaces with antibacterial and antiviral, anti-pollution, anti-odour, and self-cleaning properties that improve air and environmental quality through mere exposure to light—fully respecting both people and the Planet.