Active Surfaces® participates in Cersaie 2025 alongside Iris Ceramica Group, which presents "THE MAGICAL JOURNEY - Revealing Our Alchemic Soul": an immersive, multi-site event in which the vision – Reengineering Ceramics for the Better – sounds like a declaration of intent that interprets ceramics, giving them a new form and greater meaning through technological innovation.
At the trade fair, the Group’s exhibition space (Hall 26, Booth A188-B189) is presented as an emblem of the alchemical process, “Magnum Opus” (= Great Work). A three-step narration of ceramics as the means for experiencing the magical journey of transformation. The first step breaks up common perceptions – Breaking – the second is an act of purification – Glowing – and ultimately reveals a new reality – Revealing.
The alchemical journey also continues outside the fair, with evening events in the brands’ showrooms connecting the three symbolic steps of this magical transformation:


Monday 22nd September – Fiandre & Porcelaingres Castellarano: Breaking
Tuesday 23rd September – Iris Ceramica & FMG Fiorano Modenese: Glowing
Wednesday 24th September – Ariostea Castellarano: Revealing

With its ability to innovate material, Iris Ceramica Group brings you an event that is an authentic experience, a journey that changes ceramics and, at the same time, transforms the observer. It is an alchemic process that turns ceramics into gold, and, at the same time, raises the human perception of ceramics.

Find out more and register: https://www.irisceramicagroup.com/en/the-magical-journey/

📅 24 September

📍️At Cersaie (Hall 26 | Booth A188 – B189) and in our showroom