THE INTERACTIVE ACTIVE SURFACES® EXPERIENCE AT THE CLERKENWELL DESIGN WEEK IN LONDON
The new London Showroom will be welcoming visitors with an Augmented Reality experience discovering the four beneficial properties of Active Surfaces®.
During the Clerkenwell Design Week, starting from 23 May our eco-active Active Surfaces® materials will be the stars of the renewed exhibition space at the ICG Gallery London.
On the ground floor of the new Showroom, an interactive installation will welcome visitors, offering them a thrilling real and virtual experience. A Phygital Experience, accessible using a simple, intuitive App – ICG PLAY – through which people can enter a world created using Augmented Reality to discover the four beneficial properties of our eco-active materials.
A sensory journey with four interactive stations, each one devoted to one of the properties of Active Surfaces®, allowing visitors to enter a virtual dimension to find out how this extraordinary ceramic material is able to improve the environment and our interaction with it.
An immersive, engaging reality marked by well-being, sustainability and innovation: the Iris Ceramica Group values for which Active Surfaces® are an ambassador.
Find out more.
Clerkenwell Design Week
61-67, Old Street
London EC1V 9HW